Before Draw Something on mobile, there was Draw My Thing on OMGPOP – a synchronous game where you had a timer to draw and other users tried to be the first to guess the word you were drawing Drawing with your mouse sort of sucked but it was fun in real time – you had to beat the timer and draw well enough that others in the group could guess it. Two of the biggest hits I’ve been associated with (Draw Something and SongPop) came after years of iteration.ĭraw Something started off as a real-time flash game Draw My Thing on the now defunct site (but you can still play the embedded game on sites out there if you are looking for it). #1 Overnight success takes years to perfect So here’s a couple things I’ve observed along the way:

And here in 2015 I’m watching the market shift yet again as mobile game developers are now turning to traditional brand marketing by spending tens of millions on TV ads. After getting acquired by Zynga, I jumped crosstown to FreshPlanet to grow and monetize SongPop as well as try to develop more social causal mobile hits. I jumped into OMGPOP in 2010 as the product lead for a Facebook game we delved into mobile apps in 2011 as the market shifted and then I was fortunate enough to be part of the crazy explosion of our game Draw Something. I’ve spent the last four years on quite the ride, so pardon the long absence. OMGPOP’s first Facebook game was Cupcake Corner

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